Wednesday, 30 January 2013

Evaluation of The Hobbit Project

1.) What comparable texts did I compare
2.)How'd you adapt the codes and conventions from these texts for your pre-production artefacts?
3.)What research did you undertale into your target audience?
4.)How did you use the results of this research informing your artefact?
5.)Make a list of strengths and weaknesses of your production work with specific examples of comparable products.

Consider-
media lnaguage
gnere conventions
narrative codes + conventions
Technical sophistication
targeting of an appropriate audience
summarise the effectiveness of the final product.


When it came to doing The Hobbit: An Unexpected Journey Project, I made sure that I had seen the film and trailer before I even started.  I hadn't read the book - apart from the first chapter that miss gave us and to be honest, I have never seen Lord of the Rings either as that sort of film doesn't interest me. 
After watching the film, it helped to create lots of ideas that I could use for posters and DVD covers (as we were supposed to do as part of the project.) The film, in my opinion seemed to drag on for longer than was necessary but that's always expected from that director considering how short the books actually are.  Also, in my opinion, I found that the trailer of the film makes the film seem better than how I found it to be.  I am not one for the fantasy, adventure type genre films so I became easily bored or distracted whilst watching it, not just that but a lot of the film - thanks to me having limited knowledge about Lord of the Rings, I did not understand; for example Gollum, or Gandalf.

To begin with, I started looking at different comparable texts as part of my research booklet. (I done three all together) I compared many different Hobbit posters to see which ones would appeal to people and why, looking at the lighting effects, if it was a character poster, and what the poster actually contained - little information, meaning it just had the title and directors name or if it had more information like star ratings and quotes from critics. 

 Here is the first Hobbit poster I studied. This being one of the most popular posters that is available in the media or in the search list when you want to find out more about the Hobbit.  This one I like because of the mysteriousness of it, the character with the shining sword, and the clouded background behind him plus the seriousness of his face shows his determination - something that would interest the audience.

 Here is another poster I considered. In my DVD cover, you will see that I have used the characters climbing as part of my cover as I think that it is a good idea because we can see that they are going on an adventure - or journey as described in the subheading of the title.

I also looked at other film posters to help see what the films use in their posters/covers so that I could collect ideas from them and adapt my own ideas into my own covers. I looked at Harry Potter's covers a lot as those films are similar to The Hobbit.  I looked at different types of posters that contained things from Harry Potter too, be they posters with Harry in front and apart of the movie in the background or just some of the main characters.  I found that those with the mysterious appeal, or apart of the action captured the audiences attention alot easier and quicker than the other posters that had just a character on them or a poster that had just scenary on. 

 For example, this type of poster is better than the second type of poster.

I then looked at other similar film style posters and how they are effective in making their films stand out, or seem interesting to that particular target audience.  Ive noticed that the main characters' possessions, or the character themselves are always a typical option to have on a cover as many will recognise a film through them, or like the look of a film because they like that actor/actress.  I also noticed that the backgrounds tend to be dark, or cloudy with the night sky.  I believe that they - the film producers may have used this to show off mystery and i knew that this would be a key thing to remember for my posters.  I then analysed different trailers of The Hobbit, and Harry Potter to see what parts of them I thought would be affective and good to use, I also used the first chapter of The Hobbit: An Unexpected Journey's book. 
By using this book, I could then get a clearer image of how to draw things for my storyboard and how things should be set out according to the author to make it easier for my script.  I enterpreted the camera angles to where the book made me believe they were supposed to be.  However, I used black and white and not colour on my storyboard and therefore didnt add the lighting affects because I wanted to keep my storyboard simple. Not just that but I also used preview posters of The Hobbit film to see how different characters may look.  I also didn't go into full detail with the drawingsas I am not good at drawing people, and didnt want anyone being confused whilst reading it. 
For my script, I used the trailer and the first chapter again as well as other examples of The Lord Of The Rings script on Google - this helped to show me how I was expected to lay out a script - which is harder than it seems.
As for my target audience, I looked at who The Lord Of The Rings target audience where; considering how similar the two films are and found out that a lot of them said they liked the look of the new Hobbit film because they recognised the famous Gandalf on some covers, or because of the similarities between the two films, and how they intertwined with each other.  So, because of this, I am making sure that both my film posters and DVD cover contains the main character, (or at least a popular one) a mysterious background to add suspence and mystery (probably the full moon at night) but letting it still appeal to the target audience.
I think that whilst doing this project, my main strong points would be;
The quality of my DVD cover and film poster because of my drawing skills on it.
My scripts quality.  After all it was my first script that I had ever constructed and I do believe I set it out well.
However, I also have realised that probably my strongest weakpoint would be how badly drawn my storyboard is, in comparision to my other drawings.